Inspiration, product development and latest trends. We normally like to share these things during the ISM (the world largest trade fair for sweets and snacks) but, unfortunately yet understandably, this event had to be cancelled last year. And so we decided to come up with an original and fitting solution. Early February, we talked with our clients across the world in an entirely new manner: the unique Hellema Meet & Taste events. 

A unique, digital event from two Hellema studios that had been specially furnished for the occasion. The result? A week filled with tailored live feeds, following the same concept that we always use to present ourselves at trade fairs and other events. It was a week unlike we ever had before, with live feeds during which we guided our clients through the latest trends, developments, and innovations in the world of cookies, bars and bites. 

Meet: A new, online alternative for trade fairs  

We chose not to settle for a simple webinar or the usual video call. Instead, we decided to go the extra mile to meet our international clients in an unprecedented and digital manner. This is how the Meet & Taste events came to life. During this 5-day event, our sales manager and international clients met via a live video link set up in the iconic Crystalic building in Leeuwarden. So even though it was all done digitally, it still allowed us to have personal contact and engagement because, being a one-stop-shop, these values matter greatly to Hellema.  

Taste: Samples during the live feed 

Naturally, quality is another one of Hellema’s key values, reflected in our great tastes! And that is also why we had decided that we wanted to do more than just talking about our products. During the Meet & Taste, clients were able to literally get a taste of our world of cookies, bars and bites. After all, how else would we be able to explain the latest developments in technology, options, and flavours unless clients could actually taste them? 
So before every call, our clients would have received a special sample box, giving them a taste of the products that may do well in their specific market. For us, it was a way of finding out which products matched with the taste profile the client is looking for. It was a unique interaction of which Hellema is very proud! 

Did you miss the Meet & Taste? Find out more about the options  

Did you miss our Meet & Taste event? Or are you keen to have your own Meet & Taste?  Then please do not hesitate to contact us! Our experts will be happy to let you taste the opportunities within your market.  

Plan your own Meet and Taste

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